Insights panel
Join TfW's Insights Panel
We’re always looking for ways to improve our services. From better journeys to smarter more sustainable ways to move. Our Insights Panel is your ticket to be part of that future.
As a member, you’ll get exclusive invites to test out new digital tools explore upcoming features before they go live. Helping shape the experience for thousands of other passengers across Wales.
We also frequently need participants for remote, 1-to-1 user testing sessions. We tend to offer high street shopping vouchers as a reward for participation.
Whether it’s trialling a redesigned app, giving feedback on new digital services, or shaping the way tickets work in the future - your voice matters.
We’re building a transport network that puts people first, and there’s no better way to do that than by working with the people who use it every day. Join the Insights Panel and be part of the journey.
Your questions answered
Is user testing a group test?
No - we only do remote sessions 1-to-1, or by asking for your feedback via surveys or in-app feedback forms.
How long does user testing or market research last?
Sometimes, it may be as easy as completing a form, or a short survey. For 1-to-1 remote sessions, it'll take about 45 mins to 1 hour of your time. We'll ask you to do a few tasks on a computer, tablet or mobile phone. We usually offer an incentive for attending these sessions, like a high street or Amazon shopping gift card.
Is user testing or market research a test of my skills or knowledge?
Absolutely not. One way a company or business improves their website or apps is to try it out with people like you and make notes on how to improve it for you. As you are one of many of our customers we may be talking with, this is all about finding patterns in how people use our services.
What kind of tasks do I do during a 1-to-1 market research session?
An example task might be 'Use Google to find the Transport for Wales website - now tell us what you think of the design'. Another might be 'Let's pretend we're travelling from Manchester to Wrexham. Can you show me how we'd find travel routes?'
Do I get paid or anything for my time?
Not all our Insights Panel activities offer incentives, but our 45 minute - 1 hour remote 1-to-1 sessions do. This is usually a high street voucher or Amazon gift card. If you'd prefer an alternative voucher, we can usually arrange this for you, if you're selected for one.
What might you ask me to do as part of the Insights Panel programme?
We might ask you to give us your honest feedback about an app, web design or service. Sometimes we might ask you to complete a short survey, or try out a new service that hasn't been released to the public yet. We might ask you to do an incentivised, 1-to-1 remote market research call, which you would do using your phone, tablet or computer, or do an interview with us.